Google Analytics is upgrading to what?

Google Analytics 4 what?

The next gen of Google Analytics is here - so what is it? Google, the powerhouse in online search, is making a major upgrade to its analytics platform in 2023. Dubbed Google Analytics 4 (or simply GA4), these new features and tools aim to help website owners stay in compliance with new regulations, learn more about their website visitors, and gain a competitive edge in their industries. If you checked your email any time in 2022, you already know that...

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